Creating a Business Plan for Dummies
Author(s): Veechi Curtis
Everything you need to know to design a profitable businessplan
Whether you're starting a new business or you've beentrading for a while, Creating a Business Plan For Dummiescovers everything you need to know. Figure out whether yourbusiness idea is likely to work, how to identify your strategicadvantage, and what you can do to gain an edge on the competition.Discover why a business plan doesn't have to be a thrity-pagedocument that takes days to write, but can be a simple process thatyou do in stages as you work through your business concept. Learnhow to prepare an elevator pitch, create a start-up budget, andcreate realistic sales projections. Discover how to predict andmanage expenses, and assemble a financial forecast that enables youto calculate your break-even. Look at the risk involved in thisbusiness and experiment with different scenarios to see ifyou're on the right track.
- Explains how to create a one-page business plan in just a fewhours
- Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities
- Offers focused guidance on managing cashflow, designingmarketing plans, and establishing a long-term vision for yourbusiness
- Includes access to downloadable templates and worksheets, aswell as helpful online audio and video components
- Written by Veechi Curtis, bestselling author and businessconsultant
A good business plan is the first step to success for any newbusiness, and getting it right can mean the difference between bigprofits and big trouble. Creating a Business Plan ForDummies gives you the detailed advice you need to design agreat business plan that will guide your business from concept toreality.
Product Information
Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several bestselling Australian and New Zealand business titles, including Small Business For Dummies, MYOB(R) Software For Dummies and Bookkeeping For Dummies.
Introduction 1
Part I: Getting Started 7
Chapter 1: Letting Your Plan Take Flight 9
Chapter 2: Figuring Out What's So Special about You (and Your Business) 27
Chapter 3: Sizing up the Competition 39
Part II: Doing the Groundwork 57
Chapter 4: Budgeting for Start-Up Expenses 59
Chapter 5: Figuring out Prices and Predicting Sales 77
Chapter 6: Calculating Costs and Gross Profit 97
Chapter 7: Planning for Expenses 119
Part III: Checking Your Idea Makes Financial Sense 145
Chapter 8: Assembling Your Profit & Loss Projection 147
Chapter 9: Calculating Your Break-Even Point 169
Chapter 10: Creating Cashflows and Building Budgets 179
Part IV: Transforming Your Idea into Reality 199
Chapter 11: Separating Yourself from Your Business 201
Chapter 12: Developing a Strong Marketing Plan 219
Chapter 13: Staying One Step Ahead 243
Chapter 14: Managing Risk 259
Chapter 15: Pulling Together Your Written Plan 275
Part V: The Part of Tens 295
Chapter 16: Ten Tips for Using Excel in Your Business Plan 297
Chapter 17: Ten Ideas for a Well-Presented Plan 309
Chapter 18: Ten Questions to Ask before You're Done 319
Appendix: Sample Business Plan 327
Index 349
General Fields
- :
- : John Wiley & Sons Australia, Limited
- : John Wiley & Sons Australia, Limited
- : 0.001
- : 01 February 2014
- : 236mm X 190mm X 28mm
- : 01 February 2014
- : books
Special Fields
- : illustrations
- : illustrations
- : 658.4012
- : English
- : Paperback
- : Veechi Curtis